Achievement of success is becoming more and more challenging
with every passing day due to increasing competition. This is the reason that
any marketing success always turns out to be the short-term one because the
competitors find out about it. But this is how businesses flourish. This is how
the marketing methods are being perfected.
So, when you enter into the online marketing world, doing
the basic things right is the major prerequisite which you will need to take
care about. However, it’s not everything that can bring you in the competition.
You will need to have good knowledge about your competitors to get started.
Now, how this knowledge can be gained? It’s a worth discussing topic.
Do the research about
your competitors
The first thing is about getting the list of the
competitors. A comprehensive marketing research to create a complex marketing
matrix can be done by manual researching.
Going further, you can do a bit detailed research to find
out about the SEO approach being followed by your competitors. Based on the
results of this research, you will be able to figure out the techniques being
used by your competitors. Competitors’ keywords or URLs are the inputs that you
need to go with in this regard.
In this phase, use of SEO research tool can be beneficial.
One of the considerable tools that you can use here is competitor
SEO/PPC research tool by SE Ranking. This tool lets you to discover
the performance of competitors’ ads. Every ad can be checked individually.
Hence, you will surely be able to work on the same areas to bring your site
into the competition.
Analyzing
competitors’ backlinks
Since backlinks are the backbones of any marketing campaign,
it’s worth discovering the backlink strategy of your competitors. This is the
way you can perfect your backlink profile for good.
While looking at the backlinks created by your competitors,
you will have to take into consideration the links and the anchor text. The
reason is that the relevance of anchor text with the link created has much to
do with the link’s performance.
Source of link should also be analyzed because this is the
factor which describes power of domain. Domain authority and trustfulness are
the major factors to check when it comes to analyzing competitors’ backlinks.
Here, the tool that you can use to analyze competitors’
backlinks is backlinks checker tool by SE Ranking. You will just have to click
once to get the full list of backlinks created by your competitors. You can
make further analysis to find out the good and back backlinks in the given
profiles.
Look for the changes
that occur due to changes in pages
An entire marketing scenario can undergo through changes
when the pages of websites are changed. If those page changes are planned
perfectly, the change in marketing and conversion would be the positive one.
This is the reason that keeping an eye on the website changes made by
competitors is pretty much important to keep up with the competition. For this
purpose, the tool that you can use is Page Changes Monitoring from SE Ranking.
